Mastercard

#ArnieWould a campaign by Mastercard, embodies everything that the late, great Arnold Palmer stood for. This was multi-touch totem experience that took place during The Open Championship 2017 at the Royal Birkdale Golf Course. The experience took fans through Arnold’s amazing life before inviting them to share a pledge across their own social channels. 

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While at Creative Midfield I was involved in the conceptualising and creation of a brand activation campaign that required a fluid user journey and clear user CTA's

While at Creative Midfield I was involved in the conceptualising and creation of a brand activation campaign that required a fluid user journey and clear user CTA's

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